Category: Marketing

Marketing

‘DAYLY’ Debuts AM/PM Toothpaste

The oral wellness system features distinct morning and nighttime formulas with ingredients like magnesium and L-theanine. Should it be incorporated into the bedtime routine?

Marketing

Secrets to Improving Sleep Lab Performance from Accreditation Experts

How to save time, money, and space at sleep disorders centers while streamlining reaccreditation too.

Marketing

Virtual Sleep Clinic Gem Sleep Expands Coaching Program

The expanded program offers personalized support and real-time insights to help sleep apnea patients improve treatment adherence and long-term outcomes.

Peer-to-Peer Referrals

Why Are Sleep Physicians Sending Patients to Untrained Dentists?

Why referring sleep apnea patients to their general dentists to fill oral appliance therapy prescriptions is a terrible idea.

Direct-to-Consumer

Vivos System Sleep Centers—Dental-Medical Collaborations—Launch with First ‘Pneusomnia Clinic’ in California

By unifying efforts of medical doctors and dentists, Vivos expects to see more patients being screened, diagnosed, and treated with the Vivos System.

Word-of-Mouth

Why We Treat Sleep Apnea

If we go by the book, well people will be told they should treat sleep apnea in the name of future risk reduction, often over vocal objections that “there’s nothing wrong with me.”

Accreditation

ACHC’s 6 Most Frequently Cited Sleep Lab Deficiencies of 2022-2023

ACHC recently published its annual list of most frequently cited sleep lab deficiencies during its accreditation surveys performed between June 1, 2022, and May 31, 2023.

Public Relations

KemPharm Rebrands as Zevra Therapeutics

The company says the name change, a nod to the rare disease community, signifies its commitment to developing treatments for people with rare conditions, including idiopathic hypersomnia.