As a society, we look for quick fixes—but many consumer-targeted sleep products do not have the research to back them up, reports Bustle.

People spend bazillions of dollars on some magic pill or whatever weird diet instead of just recognizing that maybe you need to eat better and less and move more — and it’s the same with sleep tech,” says Seema Khosla, M.D., the medical director of the North Dakota Center for Sleep and chair of the American Academy of Sleep Medicine Technology Committee. (Case in point: One study analyzed 35 of the most popular phone sleep apps and found that, while they do help people prioritize sleep goals and manage habits, few actually help with chronic sleep deprivation and magically whisk you into dreamland.)

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