Peer-to-Peer Referrals

Secrets of a Successful Cardio-Sleep Program

Three years in, Advocate Aurora Health's cardio-sleep program has led to thousands of cardiac patients being treated for their sleep apnea.

Preparing a brief elevator pitch in advance and leaving behind laminated marketing materials can...

As insurers move to home testing, sleep labs would be wise to step up marketing efforts to ensure patient volume growth.

Is direct-to-consumer a viable approach?

The fast-growing International Sleep Network positions itself as physicians’ top sleep resource.