Health insurer Highmark Inc is opening a new, first-of-its-kind store that could help people finally find what may be eluding them: a good night’s sleep.

Construction is underway on REMWorks Sleep Store, a new retail location at The Waterfront in Homestead, Pa. With a planned December opening, the store will feature a wide range of solutions and products for people dealing with sleeplessness, sleep apnea, snoring, and insomnia.

“Having trouble sleeping is something that, unfortunately, most people will face at some point in their lives,” says Amy Phillips, director of REMWorks Sleep Store, in a release. “But, fortunately, with this new store, we have the opportunity to provide guidance to assist people in getting a good night’s sleep. Our highly trained, licensed sleep coaches will work with people to understand why they’re having trouble sleeping and develop a plan so they can get better sleep.

“REMWorks Sleep Store is not a mattress store and it is not a sleep lab,” Phillips further explains. “Rather, it is a sleep store unlike anything that’s currently in the market. In a relaxing, comfortable retail environment, REMWorks will offer products to address various sleep problems and provide education about treatment options to help people get the sleep they need.”

For those who have been tested and determined by their doctor to be suffering from sleep apnea, the sleep coaches at REMWorks Sleep Store will be able to provide CPAP machines as well as fit them for CPAP masks from many different manufacturers and other accessories used to treat sleep apnea. People who already have equipment will be able to visit the store to ensure it is properly fitted for maximum effectiveness. REMWorks Sleep Store will accept most health insurance–including regional and national insurance carriers–for services provided at the store that are clinical in nature.

In addition to leading brand-name CPAP devices, the store will carry an assortment of treatment options ranging from sleep masks to music and lighting solutions, soothing bedding and pillows, teas and aromatherapy sleep aids, as well as white noise machines and even a variety of sleep solutions for children.

REMWorks sleep coaches also will offer education, individualized sleep plans, and over-the-counter treatments for the nonmedical causes for a variety of sleep issues. That includes: insomnia, restless leg syndrome, teeth grinding, sleep terrors and sleep walking, and circadian rhythm problems.

REMWorks Sleep Store is the first bricks-and-mortar retail location conceived out of Highmark’s Business Innovation and Development department. That group focuses on creating growth opportunities for Highmark by developing new and innovative products, services, and business models beyond the company’s traditional core businesses.

“We saw a market demand that was not being met, and that’s what led to the development of the sleep store concept,” says Paul Puopolo, Highmark vice president of business innovation and development. “Through collaboration and relationship-building, we are able to develop unique concepts that bring value to Highmark and, most importantly, our customers. The lack of a good night’s sleep does not just affect your mood and productivity. It also can contribute to serious health conditions, such as high blood pressure, heart disease, stroke, and depression. That’s why having a store like this is so important—and why the opening of REMWorks Sleep Store is a proud milestone for our department and the entire company.”