Autonomous sensory meridian response is being used for relaxation, stress management, and insomnia, and researchers are taking note, reports

She said the next important step is to develop a system of measuring the ASMR response and, of course, to determine what exactly is going on in the brain while it is happening. Collecting the evidence for all of this will take more time, and Poerio hopes her work can at least start to provide a framework for further studies.