There are a growing number of experts, most without formal medical training, willing to advise adults who need help sleeping, reports the New York Post.

“Sleep is the new hustle,” says Kuczkowski, who runs a 2,000-square- foot “sleep center” upstate in Buffalo and charges her clientele — “financial professionals, lawyers, doctors” — up to $1,100 for a four- to six-week program, not including the accessories for sale in her store. If the solution falls outside her holistic scope — she’s certified as an integrative adult sleep coach — she will refer clients to a medical professional.