The new dual-product system aims to support the 24-hour wellness cycle, accompanied by a strategic partnership with the Calm app to offer curated sleep content.
Key takeaways:
- Natrol introduced Ultra Sleep and Ultra Energy, a dual-product system targeting the full sleep cycle and daytime cellular energy.
- The brand partnered with mental health app Calm to launch the “Back to Rest, Back to You” collection, featuring sleep stories and meditations.
- Sleep specialist Chris Winter, MD, emphasizes the integrated approach of addressing sleep and energy as a continuous 24-hour cycle.
Natrol has launched Ultra Sleep and Ultra Energy, a new wellness solution designed to support both nightly rest and daytime energy. The launch is accompanied by a strategic partnership with consumer mental health company Calm and actress Michelle Monaghan to promote an integrated approach to the 24-hour wellness cycle.
“Falling asleep is only half the challenge,” says Rebekah Lyle, chief marketing officer at Natrol, in a release. “What we’re hearing is that people aren’t just struggling to fall asleep—they’re struggling to stay asleep or wake up feeling restored. Ultra Sleep and Ultra Energy were designed to work with the body’s natural rhythms to support better sleep and help energize cells from within.”
Natrol Ultra Sleep is a 3-in-1 formula designed to support the full sleep cycle, including deep sleep and REM sleep. It is available in gummy and fast-dissolve formats. Natrol Ultra Energy complements the sleep aid by providing sustained cellular energy support.
“What makes Ultra unique is its integrated approach,” says sleep specialist Chris Winter, MD, in a release. “Sleep and energy aren’t separate challenges—they work together. Better sleep builds the foundation, and sustained cellular energy helps you show up and live more fully on that foundation. Together, they support a complete 24-hour wellness cycle.”
To support the new products, Natrol partnered with Calm to create the “Back to Rest, Back to You” collection, available via the Calm app. The curated collection includes sleep stories, meditations, music, and soundscapes intended to ease the transition into rest. Additional content will be released throughout 2026, including a sleep story narrated by Monaghan.
“For Calm, better sleep starts before your head hits the pillow,” says Fergal Walker, vice president of partnerships at Calm, in a release. “We partnered with Natrol because we share the belief that everyone deserves deeper, more personalized support to not only fall asleep but truly reset – so they can feel more present, focused, and energized the next day.”
Natrol Ultra Sleep and Ultra Energy are available nationwide at retailers including Amazon, Walmart, Target, and Walgreens.
