Michael F. Hnat, DMD, outlines the importance of having the right people in the right positions within a sleep medicine practice, according to DrBicuspid.com.

The most important “ingredients” to the successful and growing DSM practice are well-informed, caring, and enthusiastic staff members in their interaction with the prospective sleep patients along with the medical and sleep-lab personnel. Your sleep patient may be an existing patient in your dental practice, a referred patient, or an inquisitive phone caller. From their initial contact, first-time callers should easily recognize the knowledge and concern of the staff member.