An Ithaca College study said cell phone use among college students is affecting the quality of their sleep, reports WIVB.com.

College students consume most of their day looking at their cellphones and many are on it for several hours right before they go to bed. A new study from Ithaca College found that it’s affecting their quality of sleep.

Researchers said cell phone use before bed could also mean sleep deprivation, lower grade point averages, impaired mood and an increase in car accidents.

“I think that a lot are in denial and think that they can multitask, in general we think that we can multitask and perform at a much higher level than we really are,” said Pamela Schuetze, Professor of Psychology at Buffalo State College.

Apple has even added a function called night shift mode that shifts the color temperature and filters out the blue light to help users fall asleep.

Read the full story at www.wivb.com