Economy hotel brand Super 8 by Wyndham, in partnership with philanthropist and actor Giacomo Gianniotti, have launched a #JourneySafe campaign to help raise awareness and educate the public around the dangers of drowsy driving.
The campaign kicks-off during National Sleep Awareness Month and just ahead of Daylight Saving Time (March 10), when many Americans will lose an hour of sleep.
To spread its message to drivers across America, Super 8 is issuing a national call to action to #JourneySafe and get off of the road at the first signs of feeling drowsy. The campaign is anchored by a new PSA-style video featuring iconic dashboard accessories—a hula girl, a football bobble head, and a bobbing dog—that come to life to alert drivers of the warning signs of drowsy driving. The video will air nationally across a variety of digital platforms and is anticipated to have additional extensions throughout the year, including a presence at Super 8 hotels across the country.
Super 8 is hosting the campaign and video at www.super8.com/journeysafe, where the public can get tips on how to spot signs of drowsy driving. The brand is also encouraging those who see the video to help raise awareness by sharing via their social channels using #JourneySafe and pledging not to drive drowsy.
“As America’s trusted roadside companion, Super 8 aims to stand for more than just convenience and comfort, we also want to stand for a safe journey,” says Mike Mueller, Super 8 brand leader and senior vice president, in a release. “With more than 1,700 locations across the US and Canada alone, our hotels are ready and waiting when you need to pull over and rest. And the safer you are, the further you can go. Journey safe and don’t drive drowsy.”
Gianniotti says, “Drowsy driving is a serious, yet often overlooked, issue that affects everyone, which is why I’m working with Super 8 on this important cause. It’s entirely preventable, but doing so requires us all to recognize the signs and take action when we do.”
Adds Mueller, “Everyone is aware of the dangers of drunk driving, but it’s equally important to recognize drowsy driving as a threat on the road. Our hope is that this campaign helps to educate drivers, promoting greater awareness and prevention.”