Misfit, makers of the Beddit Sleep System and Shine activity tracker, just announced its second wearable product, Misfit Flash, a fitness and sleep monitor.

Crafted out of a special soft-touch plastic, Flash is comfortable, extremely durable, and waterproof to 30 meters, making it fit for even the toughest uses. It comes in seven unique colors including a lemon-lime Zest, funky Fuchsia, and minimalist Frost.

Like Shine, Flash never requires charging and can be worn virtually anywhere—on a user’s wrist, pants, shirt, shoes, lapel, or even a keychain. Flash includes the very best of Shine’s user experience and automatically measures steps, calories, distance, and sleep quality and duration, and even tracks cycling and swimming, the company says. The entire front of Flash is a button; to check your progress toward your daily activity goal and the time of day, simply press it. Flash syncs wirelessly with the Misfit App on iOS and Android phones.

Available for $49.99 in the United States, Flash will be available at retailers worldwide in October and can be preordered now at misfit.com/flash.