Nitetronic, manufacturer of the goodnite Anti-Snore Pillow, signed an Internet master distributor agreement with OxiMD. This agreement also includes ensuring compliance with Nitetronic’s Internet policy and minimum advertised price (MAP), prior to introducing the goodnite to the home medical equipment audience at Medtrade Fall. “Initial interest is very high from the HME community for this unique snoring solution,” says Dora Lin, director of sales, Nitetronic, in a release. “We want to ensure our provider customer base is protected by our internet policy and MAP pricing.”

“We are currently adding new re-sellers to our current provider network,” says Larry Pellerito, President, OxiMD.

The goodnite Anti-Snore Pillow uses advanced snore detection and head position sensors inside the pillow with air chambers that inflate or deflate without a sound. When snoring is detected, one of the chambers inflates and gently turns the head to the side, which reduces or eliminates snoring, according to Nitetronic.

“In today’s current reimbursement environment, adding retail sales to your business model has been a topic of conversation for the past several years,” says Ron Richard, CEO of Americas, Nitetronic. “This product is the perfect fit for your business—a healthy price point, no prescription needed and it is clinically proven to reduce or eliminate snoring.”

Medtrade attendees can learn more at booth #1267.