An Adweek news report takes a look at the booming sleep industry and the variety of products on the market that aim to improve sleep.
Americans are notoriously—and increasingly—sleep deprived. More than one-third of the U.S. adult population admits to routinely not catching enough z’s, says the Centers for Disease Control and Prevention, with serious sleep disorders on a steep incline. And where there’s zombie-like sheep counting, there’s opportunity.
Enter a whole boatload of products, services, gadgets, books, supplements and programs to help us get more rest. They range from Huffington Post co-founder and editor in chief Arianna Huffington’s history and how-to tome, The Sleep Revolution, to $13,000 sleep pods for the office to iPhone’s new “night shift” feature. Innovative bed-in-a-box makers (and marketers) like Purple, Casper, Leesa and others are launching all-out digital assaults for their crop of reinvented mattresses, trying to grab their share of the estimated $750 million that consumers will spend in that ecommerce category this year.
New England Patriots quarterback Tom Brady is shilling for Simmons Beautyrest mattress, and ’70s TV icons Morgan Fairchild and Erik Estrada are memorably poking fun at their has-been status in commercials for Mattress Firm.