CVS Health wants to help millions of American workers improve their sleep. So for the first time, the big pharmacy benefits manager is offering a purely digital therapy as a possible employee benefit, reports The New York Times.
The company is encouraging employers to cover the costs for their workers to use Sleepio, an insomnia app featuring a cartoon therapist that delivers behavior modification lessons.
CVS Health’s push could help mainstream the nascent business of digital therapeutics, which markets apps to help treat conditions like schizophrenia and multiple sclerosis. The company recently introduced, along with Sleepio, a way for employers to cover downloads as easily as they do prescription drugs. The company said it had already evaluated about a dozen apps.
Some industry executives and researchers say the digital services should make therapy more accessible and affordable than in-person sessions with mental health professionals.