The sleep pod startup Pop and Rest charges people $19 per hour for a private place to rest, reports Forbes.

The company has taken around 2,000 bookings since launch, and Villamizar says the company has faced challenges.

La siesta is not a cultural thing in the U.K., and so many people didn’t get our concept when we launched. We had to do a lot of education in regards to its benefits, and against the laziness perception it has.”