A food startup is coming out with a line of what it calls “sleep-friendly” ice cream, reports Fast Company.
Launching in February, the brand says its confections will complement the human sleep cycle The $4.99 pints, the company says, have a balance of fiber, protein, and (less) sugar, which its scientific advisors (sleep experts Michael Breus and Michael Grandner along with nutritionist and sleep therapist Lauren Broch) helped formulate. Ingredients include a protein that’s relatively low in lactose, as well as minerals, amino acids, and enzymes they say aid sleep and reduce acid reflux.
A recent survey found that more than half of Americans consider ice cream an evening snack, with an additional quarter classifying it a late-night indulgence. Ice cream was named the second most popular night snack choice, according to research firm Mintel.
The truth is, all that fat and sugar right before bed is actually disruptive to catching those zzzs. But since some traditions are not to be messed with, what if we could tweak that frozen wonder to make it a little bit less taxing on one’s body?.