Marketing speaks with University of Melbourne neuroscientist Artemio Soto-Breceda about the strong links between dreams, sleep, and our understanding of learning and memory.
Think about the senses. Some people find a better way of learning is to have visual stimuli, while for some it may be auditory or olfactory. The best way of advertising would be to target them all. That will not only work for everyone, for all the people, but also will create a bigger message in the brain.