ResMed is teaming up with “The Dr. Oz Show” to launch a campaign to foster better public understanding of sleep health.
The campaign will kick off on “The Dr. Oz Show” airing Thursday, Oct 20.
Dr. Oz Show viewers will have the opportunity to enroll in a national sleep survey and be eligible to receive a free S+ by ResMed. ResMed will be giving away 1,000 of its S+ sleep monitors. S+ by ResMed is a non-contact sleep tracker and smartphone app designed to help people track, better understand, and improve their sleep.
ResMed and “The Dr. Oz Show” will use sleep data anonymously collected from the show’s registered S+ users to determine America’s overall “Sleep Score.”
To demonstrate how the S+ by ResMed determines sleep scores, several Dr. Oz Show viewers have been provided with the S+ and asked to log their sleep scores, which will range between 0 and 100.
Michael Breus, PhD, a clinical psychologist, Diplomate of the American Board of Sleep Medicine, Fellow of The American Academy of Sleep Medicine, and member of “The Dr. Oz Show’s” clinical advisory board, will reveal the sleep scores of each of these viewers on the Oct 20 broadcast.
“Sleep is the most underappreciated health crisis in America,” says Dr. Mehmet Oz, host of “The Dr. Oz Show,” in a release. “Type ‘Why am I’ into Google and the first and most commonly searched terms are ‘so tired’ and ‘always tired.’ In our surveys, 42% of respondents sleep less than 6 hours a night. This partnership with ResMed is a great way for us to assess the sleep habits of our nation. Understanding public health patterns lets us build new pathways to wellness, and sleep is an area where we can make a huge difference.”
“We are excited about highlighting the importance of healthy sleep with Dr. Oz, and promoting the need for a sleep revolution,” says Colin Lawlor, ResMed’s vice president of consumer programs. “Our goal is to give Dr. Oz’s viewers and the general public a greater appreciation for sleep by empowering them with the technology that can help them lead more productive, healthier and happier lives.”
As part of the campaign, more than 20,000 viewers will also be able to participate and purchase an S+ by ResMed for only $50 (a $79.99 discount from the manufacturer’s suggested retail price), by redeeming a code through www.doctoroz.com.
For more information about the campaign, including terms and conditions, visit www.sleepscore.com.
Viewers that enroll in the survey will also be entered to win a romantic dream vacation to the newest property in the portfolio of Six Senses Hotels Resorts Spas: Six Senses Zil Pasyon. The resort is located on the private island of Félicité in the Seychelles, accessible by helicopter or speedboat, and features 30 pool villas.