2breathe Technologies Ltd’s 2breathe Sleep Inducer has been selected as an Innovation Award Honoree in the CES Fitness, Sports and Biotech product category. The product was showcased at CES Unveiled New York at the Metropolitan Pavilion.

CES Unveiled offers a sneak peak of new technologies just before the all important holiday season and CES annual conference in January 2017. Entries are evaluated on their engineering, aesthetic, and design qualities, intended use and user value, unique features present, and how the innovation of the product directly compares to other products in the marketplace.

“We are excited and incredibly honored to be selected for this prestigious award,” says Erez Gavish, 2breathe Technologies’ co-founder and CEO, in a release. “Recognition by the Consumer Technology Association also further validates the importance of addressing sleeplessness as part the next biotech and fitness frontier.”

2breathe induces sleep via guided breathing using a full-pattern Bluetooth respiration sensor and patented real-time coaching technology. Guiding tones composed from the user’s breathing prolong exhalation to reduce neural sympathetic activity and induce sleep. A detailed session report shows users the number of breaths taken, how well they followed the tones, and when they fell asleep.

The underlying technology for 2breathe is based on the founders’ first product, RESPeRATE. Invented by Gavish and his father, scientist Dr Benjamin Gavish, RESPeRATE is an FDA-cleared non-drug hypertension treatment device. When 90% of RESPeRATE users reported an improvement in sleep, they decided to adopt the guided-breathing technology onto a smartphone and created the 2breathe Sleep Inducer solution.

“164 million Americans struggle with sleep at least once a week,” says Gavish, “While this is not terribly surprising given modern day work schedules and life stresses, it’s an urgent problem given the significant toll sleeplessness has our health. Our goal at 2breathe is to help people find relief by actually inducing sleep through the ancient wisdom of guided breathing so they can get the rest they need.”

2breathe was introduced to the Japanese market earlier this year by Teijin, a Japan-based sleep home care equipment provider.