A recent qualitative study by the Better Sleep Council (BSC), the consumer education arm of the International Sleep Products Association, compiled firsthand accounts of sleep loss and identified consumers’ core challenges while shopping for a new mattress.
According to Mary Helen Uusimaki, vice president of marketing and communications for the BSC, consumers are confused about how to determine when a mattress needs to be replaced and are often overwhelmed by the initial shopping experience. Common frustrations include:
- When to buy
- How much to spend
- Awkwardness testing mattresses in public
- Not knowing what to look for
- Limitless options
Reluctance or confusion about replacing a mattress that no longer fully supports the body can negatively impact sleep quality and further contribute to the “insufficient sleep” epidemic, the study release states, adding that an Oklahoma State University study showed that a new quality mattress provides sleepers with 71% improvement in sleep comfort and 62% improvement in sleep quality.
“Sleep is critical to your quality of life, and it starts with a comfortable and supportive mattress set,” says Terry Cralle, RN, health and wellness spokesperson for the BSC. “May is Better Sleep Month, and it’s the perfect time to get on top of a new mattress and get to the bottom of your sleep challenges. Although mattress shopping can seem daunting, a new bed can help naturally improve your sleep, as well as your mental, emotional, and physical well-being.”
“By educating consumers about what to look for and what questions to ask when shopping for a new mattress, we can help them feel less overwhelmed–and put them on the path to better sleep,” Uusimaki says.
The BSC is educating consumers during Better Sleep Month by encouraging them to Get on Top of a new mattress at their local retailer to feel the difference a new sleep set can make to their health. The campaign features a sweepstakes with $1,500 in prizes to help shoppers kick-start their investments in a new mattress.