The upcoming Medtrade Conference & Exposition (October 20-23, 2014 in Atlanta) provides a great opportunity to see the latest retail products on the market. Attendees will once again be the first ones to see the winners of the Innovative HME Retail Product Awards, which make their return to Medtrade. The biannual awards honor HME products that are particularly suited for retail sale.

“There were some really impressive and innovative product entries this year at Medtrade Spring,” says Jim Greatorex, owner, Black Bear Medical, Portland, Me, and a member of the judges panel, in a release. “We had lots of discussion about each entry. We really had to get nitpicky.”

The purpose of the competition is once again to promote and recognize products that contribute to providers’ bottom lines through cash sales. A retail panel discussion—The Best New Retail/Cash Opportunities—will show and discuss the winners as part of the 6-4-18 sessions (six building blocks for success in the next 18 months). The session, which is open to all attendees, is scheduled for Wednesday, October 22, from 9:15 AM to 10:15 AM. All entries will be judged on their contribution to the quality of life enhancement for users, and how well they would work in a retail environment. Products will also be evaluated based on: marketing support provided to suppliers, innovation, functionality, quality/durability, aesthetics/style, environmental sustainability, ease of retail setup, and pricing.

Exhibitors have already bought 96% of the floor space at the Georgia World Congress Center. For a complete list of exhibitors and/or additional information about the show, visit