Bedgear announces a new partnership with the Boston Red Sox promoting the shared value of quality sleep and recovery as fundamental to the health and wellness of the players, coaches, trainers, and the community. With Bedgear as the Official Performance Bedding Partner of the Boston Red Sox, the collaboration represents a joint effort to change the way people view sleep and recovery. The multi-year agreement is highlighted with Bedgear fully customizing the Red Sox Sleep Room at Fenway Park in 2017 with performance bedding gear.

Keeping players healthy and at peak performance is critical to maintaining a competitive advantage. The players endure a demanding schedule throughout the season with frequent travel, late-night games, and early morning call times. Restorative sleep is essential for stamina, career longevity, and keeping injury rates down. “We want to establish from the start the importance of recovery through sleep for our athletes and any individual to perform at their very best. When it comes to success we cannot ignore the importance of sleep and this is why we have developed a relationship with Bedgear. Creating the Sleep Room in 2013 put us on the right path, but now we have the opportunity to outfit it with the most innovative category creation of its kind, performance bedding developed by our newest partner Bedgear,” says Red Sox president Sam Kennedy in a release.

“Bedgear and the Boston Red Sox share the same goal of observing all paths that lead to a healthier team. Getting recovery at night is fundamental to optimal health and wellness, no matter who you are or what you do each day. For these players and their coaching staff, a personalized, performance sleep system is as important as the right diet, the right cleats, or the right uniform. Our two-year partnership will consist of several initiatives that reinforce the importance of quality sleep for performance and achievement on and off the field. We are extremely excited about our new relationship with the Red Sox and look forward to bringing awareness of performance bedding to crowds at Fenway Park and beyond,” says Eugene Alletto, founder and CEO of Bedgear.

Bedgear will support the Red Sox community and fans through a variety of events at Fenway, inside Wally’s Clubhouse, and throughout the city of Boston to bring awareness of healthy sleep habits to youth and families. At the start of the 2017 season, Bedgear will fit the team’s players and coaches with personalized performance pillows and sheets during Spring Training in Fort Myers, Fla.