Sister ad agencies Heartbeat Ideas and Heartbeat West won a silver CLIO Award for its Horizant “End the Bedtime Battle” Integrated Campaign. The award included recognition in two digital categories–Best Pharmaceutical Website and Banners & Rich Media Advertising.
This is Heartbeat’s first-ever CLIO. The integrated campaign for XenoPort’s Horizant, a prescription medication indicated for the treatment of moderate-to-severe primary restless legs syndrome (RLS) in adults and for the management of postherpetic neuralgia (PHN) in adults featured high-impact consumer creative information that focused on the issues faced by RLS sufferers; the campaign was brought to market by a hyper-targeted media plan that ultimately drove patients to the Horizant-branded website. The campaign has also received W3 Awards in the Best Display Advertising and Rich Media categories, as well as an OMMA Award for overall Best Rich Media Campaign. Notably, the OMMA Award was not for healthcare-specific work; the win came against competition from campaigns by 20th Century Fox for RIO 2 and A&E Television Networks for Bates Motel.
Chief operating officer and executive vice president of XenoPort, Vince Angotti, says in a release: “We’re fortunate to have seen the important role that powerful education to patients can play in complementing the efforts of our NeuroHealth Field Specialists. We’re incredibly proud to share this exciting recognition for Horizant.”