Snoring is forcing American couples apart and it appears men are least affected and unlikely to seek a solution to put them back in the bedroom. This is according to a US Omnibus study of over 1,000 American adults that was commissioned by Australian medical tech start-up Rhinomed.

The study found that 64% of American households are now dealing with at least one snorer and 50% are losing sleep because of it.

The effects of poor sleep are compounded with 18% forced to sleep in separate beds. In the United Kingdom, this figure has skyrocketed to 34% of people with snoring partners (38% of women) insisting on separate rooms.

For those couples that suffer from their partners snoring, men are winning out-enjoying better sleep quality than women (15% vs 9%). Women on the other hand reported poorer quality sleep due to partner snoring (23% vs 16%).

Despite the impact of snoring hitting the bedroom, it would seem until now few men have been willing to do anything about it—with 47% of households having never bought a snoring product, says Rhinomed, which adds that it hopes to galvanize American couples via its breathing technology, “Mute,” which debuted into the American market at SLEEP 2015.

Michael Johnson, Rhinomed CEO, says in a release: “Snoring can destroy relationships and have a negative impact on people’s health. The good news is that using something as simple as Mute can change lives and relationships. American men can reclaim their bedrooms by breathing better and letting their wives and partners get a good nights sleep. Who knows where that will lead to.”