Nihon Kohden announced the appointment of Eiichi Tanaka as its new president and CEO. Tanaka is taking over the helm of the organization from Yasuhiro Yoshitake, who led the organization through the 2019 realignment of US leadership.

“The US is a unique and critical market that requires a deep understanding of the dynamics that drive healthcare, especially in the midst of the current COVID-19 crisis,” says Hirokazu Ogino, president and CEO of Nihon Kohden Corp, in a release. “Tanaka’s experience in helping drive growth and establish excellence across the organization will benefit our American operations and further improve our position as a leader in patient monitoring, neurology and critical care technology.”

Tanaka, who has been with Nihon Kohden since 1985, previously served as president of the company’s US operations between 2003 and 2008. Since 2008, Tanaka has held a number of positions in the organization, including general manager of human resources, general affairs and consumables, president of Nihon Kohden Tomioka Corp, and general manager of the corporate strategy division.

“At Nihon Kohden, we are focused on delivering operational and customer service excellence to hospitals and health systems,” Tanaka says. “Making sure that those on the front lines of care have access to exceptional technology that is simple and effortless to deploy is a core tenet of our day-to-day operations. We believe these shifts will allow us to continue to deliver on this promise as we further grow our share of the US market.”