A Dental Economics news report offers marketing tips for sleep medicine professionals practicing dental sleep medicine.

Identify your quantifiable goals and what you want to create. Perhaps you want to be known as the dentist who cares for the total health of patients. Whatever the case, do not keep this a secret. Establish a brand identity and decide your marketing targets. All of your communications should be an opportunity to showcase your brand. A mission statement is an important first step in the process and should be distinct from your dental practice mission statement.

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