Two marketing experts provide a roadmap to dentists who are ready to bring sleep apnea patients into their practices, as reported in Dental Economics.

If your practice has an active Facebook page, try “boosting” Facebook posts to a very narrowly targeted audience: female Facebook users over 40 within 30 miles of your practice location. You have your choice here. You can drive them to your new sleep apnea page on your website, or you can drive them to your Facebook page and engage them in conversation there. If you are going to offer free seminars on the subject, boosting Facebook posts may also be a good way to drive attendance.