Our dentist and orthodontist readers will appreciate this look at why today’s orthodontic practices are struggling and advise on how to thrive, as reported by sister magazine Orthodontic Products.

b) Encourage your patients to share their positive experiences with your practice online. The truth is that people trust what others say about you more than what you say about yourself. Consequently, the most impactful way to build your online reputation is by cultivating strong reviews across the major review sites. At the same time, this effort helps to buffer against the inevitable negative review. One complaint among a sea of praise is an outlier. But one complaint as the only review is a deal-breaker.