The podcast “Sleep With Me” intentionally gets more boring the longer you listen, reports Fast Company.
“I’m from a family of six kids and I shared a room with my brother,” says Ackerman. “And I remember when we couldn’t sleep, we’d just tell these wicked stories. And he would fall asleep. I thought it was going to be reciprocal, but it never was.” The idea behind some sort of digital sandman that tucks you into bed was put on the back burner for a long time. Then the podcasting boom happened. “As a medium, it offers a way to experiment with ideas like that,” he says. “It’s such a low-cost, easy-to-distribute thing. Even if no one listens—or even if a certain amount of people listen—there isn’t really a big barrier to entry.”