Remrise enters a crowded sleep-aid market with a holistic, personalized approach. Can it get consumers to switch from Ambien to Eastern medicine?

Newly launched Remrise hopes to embody a fully holistic sleep company that combines personalized supplements with tech. The company sells $55-per month subscriptions, which include plant-based sleep aids accompanied by a suite of digital tools: an online educational platform and a meditation app that connects to Fitbit, Oura, and other tracking devices.

The startup secured over $8 million in funding led by Founders Fund and cofounding investor Atomic, the incubator behind millennial-friendly supplement unicorn Hims.

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