The bedmaking industry in the UK is focusing on the science of sleep and integrating new technology and innovations to sell beds, as reported by The Financial Times.

Britain’s biggest bed and mattress maker has launched its first collaboration with a fashion designer, introducing a range of chic retro designs in bolder colours and patterns by Wayne Hemingway. A collection aimed at ageing baby boomers has also been developed by Silentnight in collaboration with the National Trust, with a mattress featuring a flower design from Virginia Woolf’s home.