Sleep coaching—mostly in the form of consultants who help parents get their young children to sleep—is a growing niche, but what do medical experts think of it? Wink News reports.

What do medical experts think of sleep coaching? Doctor Shalini Paruthi specializes in sleep medicine. She says she can appreciate the client-focused approach, but still recommends people see a physician who specializes in sleep.

“I think my biggest concern has always been if we’re not sure of exactly how they’ve been trained, accredited or licensed, they may not have the same experience or expertise, as someone who has gone through medical school and residency,” said Dr. Paruthi.