CleveMed has been offering monitoring devices for sleep disorders testing for about a decade, but just three years ago decided to add services to its offerings, reports Crain’s Cleveland Business.

Vijay Iyer, vice president of business development for BioEnterprise, said this type of strategy — integrating services as part of an innovative offering — isn’t uncommon. When delivering a technology offering, companies can find there are complexities in doing so, which “requires you to answer and gives you opportunities to add more offerings and services to what you can charge for,” he said.