, which produces meditation products, is recasting classic episodes of “The Joy of Painting” into “Sleep Stories,” an audio series designed to help people fall asleep, reports The New York Times.

“We asked ourselves, ‘What would Bob do?’” said Joan Kowalski, the president of Bob Ross Inc., which is based in Sterling, Va., and oversees licensing of the artist’s brand name. “Using his voice to help put people to sleep? Well, he would love that.”