May 25, 2007
AbelsonTaylor, an independent advertising agency focusing on the healthcare field, has won 14 awards for campaign materials supporting the sleep drug Rozerem, along with 43 honors for other products in recent national and global ad competitions.
The agency won the Global Award for Rozerem in the category of exhibit booth design, a gold Rx Club Award in the category of master sales aids, a silver World Wide Web Health Award for the Rozerem Web site, and two DTC National Advertising bronze awards for most innovative campaign and best new brand of the year.
The Rozerem beaver, co-created with Cramer-Krasselt for an ad featuring Abe Lincoln, was recognized as one of the most “intriguing icons” of 2007 and received the Pharmaceutical Executive Ad Stars Award.
AbelsonTaylor’s record of wins also includes 12 awards and 31 finalist honors for other client work.