Robert Rutan, CEO and developer of the RemZzzs CPAP Mask Liner, announces a new campaign dubbed “It’s a Game-Changer” to help tackle sleep apnea.

“We are excited to be working together with Carl Eller, defensive end and Hall of Famer of the Minnesota Vikings legendary Purple People Eaters,” Rutan says in a release.

Eller was diagnosed with sleep apnea recently and uses RemZzzs with his CPAP mask for a better night of sleep. Eller is the product’s spokesman not only to the NFL but also to the general public. Eller says, “This liner has made all the difference for me in wearing a CPAP mask. I now sleep better and have more energy for my day.”

Carl Eller, Rutan, and David Gergen, director of the Pro Player Health Alliance, were involved in several promotional events during Super Bowl #49 week in Phoenix. VoiceAmerica Internet radio and channel 12 Arizona Midday invited them to talk about sleep apnea and the various treatment options on their shows.

“To help tackle sleep apnea and promote better sleep and health, share RemZzzs with your friends and family who use CPAP. It’s a real game-changer,” Rutan says.