Sleep therapy company Airway Management Inc has partnered with sleep and respiratory ecommerce business ApriaDirect as a new distribution channel for its myTAP oral appliance. Because ApriaDirect has a large CPAP distribution segment, Airway Management states that this partnership will help them reach CPAP noncompliant patients with an alternative therapy to treat their sleep apnea.
Keith Thorton, DDS, founder of Airway Management, says on the brand’s blog, “With CPAP non-compliance rates upwards of 80%, we think we can do more. Today, we are pleased to announce that myTAP, our non-custom oral appliance, will be available to one of the largest audiences of non-compliant CPAP patients through Apria Direct. By partnering with Apria Direct, we lead an industry shift by following patient demand for alternative therapies to accomplish the following:
- Legitimize oral appliances to all clinicians
- Empower patients with choices in their therapy options
- Open the door to custom therapy and providers.”