Dow has opened a SleepStudio location in North America—the company’s second SleepStudio location worldwide after the first was established in Horgen, Switzerland late last year. The facility is a collaborative meeting and demonstration space that fosters dialogue and education and advances comfortable sleep. The Lake Jackson, Texas studio brings together technical expertise and industry insight to drive bedding design, innovation, and polyurethane material science forward.
“For 56% of mattress purchasers, comfort is the most important factor in their purchasing decision [according to 2018 study conducted by the National Bed Federation],” says Paul Cookson, global SleepStudio and innovation leader for Dow Polyurethanes, in a release. “We know that the key attributes of comfort are unique to each individual, so our network of SleepStudios provides a backdrop to test, analyze, and customize comfort solutions. We invite those working across the industry to visit our new facility, seek, and create together the next generation of mattresses and pillows.”
At SleepStudio, Dow’s bedding experts collaborate with brand owners, formulators, manufacturers, and retailers to identify emerging trends, market drivers, and customer challenges, resulting in improved personalized comfort solutions. SleepStudio is equipped with sleep testing rooms that simulate different seasons and geographies through quantified temperature and moisture testing technologies, which enable the design of cooler, drier, and more comfortable materials. Visitors can also test and model pressure points and weight distribution across sleep surfaces. Additionally, onsite testing equipment allows customers to conceptualize and validate next-generation bedding solutions, resulting in faster product development.
The result of recent advancements in ComfortScience are also on display, including more sustainable, durable polyurethane-based pillows and mattresses with added comfort and coolness, improved support, and new sensations. SleepStudio also plays host to interactive speaker sessions, live demonstrations, and workshops.
SleepStudio is equipped with sleep testing rooms that simulate different seasons and geographies through quantified temperature and moisture testing technologies
“We help customers achieve their ideal levels of comfort by combining our knowledge of material science with an understanding of how human beings think, feel, sense and behave,” says Jessica Chang, marketing manager for North America at Dow Polyurethanes. “SleepStudio reinforces our commitment to our customers in the region, and provides a unique opportunity for foamers, brand owners and retailers to enhance their competitive edge. Through partnership, we can better understand how to engineer comfort.”