Summary: Cpap.com has appointed Joe Megibow, a seasoned executive with leadership experience at Casper and Purple, as its new CEO to drive growth in the sleep health market. He succeeds co-founder Johnny Goodman, who will remain active on the board.

Key takeaways:

  • Joe Megibow, former CEO of Casper and Purple, is now CEO of cpap.com.
  • He replaces co-founder Johnny Goodman, who moves to an active board role.
  • Megibow brings experience in consumer sleep products, digital strategy, and omnichannel commerce.
  • His focus will be on expanding product offerings, improving customer experience, and using AI and analytics.
  • The move signals cpap.com’s intent to scale within the broader sleep economy.

Cpap.com has a new CEO, experienced consumer sleep executive Joe Megibow, announced the e-commerce site’s holding company Somnum Bene Holdings LLC.

Megibow replaces co-founder Johnny Goodman, who will transition to an active board role. This strategic leadership appointment comes as the company, backed by global investment firm Cathay Capital, accelerates its efforts to expand in the sleep health and wellness market.

Megibow brings over two decades of experience in online and brick-and-mortar consumer businesses, with experience in the sleep economy. Most recently, he served as CEO of Casper Sleep and Bright Cellars. Previously, he was as CEO of Purple Innovation, driving transformative digital growth, launching wholesale and owned retail brick-and-mortar, and expanding market share for the comfort technology company.

Megibow’s background extends beyond CEO roles. He is a board director at Lamps Plus and was previously a board director of Red Lion Hotel Corporation. Other notable past roles include SVP, chief digital officer at American Eagle, and VP and general manager at Expedia.com.

“Joe is a proven leader with a deep understanding of digital and omnichannel commerce, while being an expert in consumer-centric strategies,” says Mark Woods, partner at Cathay Capital, in a release. “His track record of driving growth, digital innovation, and transformative leadership across multiple high-profile companies makes him the ideal person to lead cpap.com into its next chapter as the company looks to unlock broader opportunities within the sleep economy.”

In his new role, Megibow will focus on expanding cpap.com’s product offerings, enhancing customer experience, and leveraging artificial intelligence and analytics to better serve the large, unmet need for obstructive sleep apnea treatment and products that help put sleep at the center of health. His appointment underscores cpap.com’s commitment to providing accessible, high-quality sleep solutions to its customers.



“Cpap.com has guided over two million people to healthy sleep,” says co-founder, former CEO, and board member Goodman, in a release. “I’m thankful to our customers, proud of our impact, and honored to have built alongside this team. Joe’s amazing professional history, shared values, and shared vision mean we are in good hands. I’m excited to support Joe from the board as he leads us into our next phase of growth.”

“I am thrilled to join cpap.com and work alongside a talented team that has built an industry-leading, mission-driven business,” Megibow says in a release. “Having already worked across two sleep companies, I’ve learned how critically important sleep is to human health….Together, we will build on the company’s strong foundation of exceptional service to significantly expand our reach in providing innovative sleep products for our customers.”