Airweave, a premium bedding topper and pillow brand in Japan, is arriving in the United States with the opening of its flagship retail location on 498 Broome Street in the SoHo district of Manhattan, NY. It opens to the public on February 27, 2015.
The two-story SoHo store will be approximately 2,400 square feet and will offer guests an intimate introduction to Airweave’s collection of bedding toppers. The store will employ approximately three “sleep counselors” who will serve as brand ambassadors and sales associates trained to educate customers on Airweave’s product features and sleep benefits. The store’s simple, clean, and contemporary design will work in tandem with the brand’s mission to redefine and refine quality of sleep, the company says. The store will also feature a private room for select customers to undergo sleep assessments and offer a personal shopping experience with Airweave.
“Airweave is extremely excited to continue introducing US consumers to our premium bedding toppers and pillows, with the opening of the first-ever Airweave retail location in New York City,” says Motokuni Takaoka, Airweave president and CEO in a release. “Our mission is to personally connect with Airweave customers and introduce them to the brand’s innovative construction, so they experience what achieving a deeper sleep and waking invigorated will do for personal well-being.”