Crowne Plaza Hotels & Resorts, part of IHG (InterContinental Hotels Group), unveiled its “next generation guest room,” which includes bed changes to meet the changing needs of the modern business traveler.
Guest room designs, particularly the placement of the bed, have remained virtually unchanged for the last 60 years. The new Crowne Plaza Hotels & Resorts guest room introduces a uniquely angled bed design, reducing noise levels and supporting a great night’s sleep, the company says.
Given the 24/7 hectic pace of today’s business travel, modern business travelers are looking for a peaceful environment where they can be productive, without necessarily feeling like they are working.
Working for the past 2 years with leading designers from outside the sector, Future Agenda and Pearson Lloyd, specializing in areas such as the future of workspace, Crowne Plaza Hotels & Resorts has developed an intuitive design that challenges the traditional norms of business space in hotels, Crowne Plaza says.
Like the “working triangle” of a chef’s kitchen, the new Crowne Plaza brand’s room allows guests to move freely between three key areas—a cocooned bed, a flexible “nook,” and a streamlined workspace. The room’s new layout also ensures that there is space to pace—and think. The key benefits are:
The uniquely angled bed has a padded, curved headboard, which, along with insulated wall panels on each side of the room, dramatically reduces noise levels and helps with better sleep. In comparison to a typical hotel room, consumer testing revealed a 30% improvement in noise reduction.
The new guest room will launch in the Americas region in 2015 at the Crowne Plaza Atlanta Midtown and with early adopters.