08/13/07

Mattress Firm Inc, Houston, has entered into a long-term relationship with sleep authority Michael Breus, MD, PhD, who is also a member of Sleep Review‘s editorial advisory board. Breus will consult Mattress Firm on matters of sleep hygiene as the company campaigns for awareness on the importance of a good night’s rest.
 
"Sleep deprivation is one of the most critical factors affecting the health of Americans today and finding the right mattress is crucial to a good night’s sleep,” said Breus. “I’ve been impressed with Mattress Firm’s commitment and desire to work with their customers to help them find the proper sleep solution rather than just make a sale.”

Studies have shown that the first order of business for anyone suffering from sleep disorders is to assess whether their mattress and bedding is tailored to their individual sleep needs. Mattress Firm carries over 55 different models of mattresses in their 400 stores.

According to Steve Stagner, president and COO of Mattress Firm, "Dr. Breus’ dedication to educating Americans on the importance of sleep and how to achieve it is admirable and we are honored to have him as our partner."