Dymedix Diagnostics Inc, manufacturer of polyvinylidene fluoride (PVDF)-based sleep diagnostics sensors, has completed the first phase of building its global distribution network. To date, this network consists of a mix of domestic and rest of world authorized dealers specializing in polysomnography accessories. The company plans to expand this network further, according to a release.
At the beginning of 2017, Dymedix began winding down its direct sales to focus exclusively on selling through a global network of authorized distributors.
Jim Moore, president and CEO, says in a release: “The company has traditionally sold products with an emphasis on direct sales, which I believe has limited our exposure and market penetration. This expanding network of distributors will finally give us the opportunity to address the needs of sleep centers around the world.”
Patrick Burns, VP of sales and operations, adds, “The global objective more fully expresses our corporate mission to exceed our customers’ and partners’ expectations by developing innovative products advancing the business, science, and understanding of sleep medicine.”
Michael Clark, the company’s Chief Marketing Officer, says, “Establishing a global distribution network allows for the exposure of our products to a much larger consumer base who will be able to take advantage of the competitive nature of these distributors each time we introduce a new promotion.”
Founded in 1998, Dymedix plans to introduce several new products later this year. It also plans a number of promotions for the remainder of 2017, giving customers an opportunity to sample and purchase a variety of sensor types.