Mattress Firm, the nation’s largest mattress specialty retailer, is launching a new podcast series called “Chasing Sleep,” produced in partnership with iHeartMedia.
The series is hosted by Anahad O’Connor, a health columnist, and explores the sleep routines of astronauts, ultra-marathon runners, emergency room doctors and other people who lead extraordinary lives.
Over the course of eight episodes, released weekly between September-November 2022, the podcast will review what it takes to perform in environments that threaten quality rest and recuperation, and the techniques used to acclimate and adapt.
The first episode of “Chasing Sleep” stars ultra-marathon runner YiOu Wang and neurophysiologist Louisa Nicola in a discussion about the rest and recuperation needed to endure strenuous races of over 100 miles. Wang’s story and habits offer a contrasting perspective to that of today’s always-on society where sleep is often deprioritized, according to a press release.
The series also features commentary and input from Mattress Firm Sleep Advisors including Chris Winter, MD, and Jade Wu, PhD.
“Our mission at Mattress Firm is to help people sleep well so they live well,” says Mickey Mericle, chief marketing and experience officer at Mattress Firm, in a statement. “There is no uniform solution to achieving that, in fact, it’s vastly different for everyone. That’s why we’re thrilled to work with iHeartPodcasts to tell eight fascinating stories of people with atypical sleep situations in hope of inspiring others.”
The backgrounds of the guests range from a news anchor who is always on call to report breaking news, to a former NASA astronaut who learned to sleep with no gravity. Host Anahad O’Connor even interviews a guest who lives where there is 24-hours of sunlight during periods of the year. “Chasing Sleep” is distributed by iHeartPodcasts and is free to stream or download.
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