Somnetics International Inc, the Minneapolis-based maker of Transcend, introduces the Transcend Game Plan, a marketing support program with tools, incentives, and personalized marketing coaching, offered at no cost to retail partners. The plan is designed to promote cash sales and make it easy for the patient to choose Transcend as a CPAP.

“Competitive bidding and other downward pressure on CPAP reimbursement is hurting medical equipment suppliers and forcing them to look for new avenues of growth,” Pat Mayer, vice president North America sales pointed out. “The Game Plan can help by opening sales opportunities that do not currently exist.”

The Transcend Game Plan offers medical equipment dealers a customized marketing solution that can be used out of the box and includes a custom acrylic point of purchase display designed for impact. The display features the Transcend CPAP with informational brochures and on-demand video that educates the consumer and motivates sales. The Game Plan provides dealers with customizable box and envelope stuffers, newsletter and Web assets, a personal marketing coach, in-service training, and more.