A Bed Times news report discusses the new digital tools that allow manufacturers of sleep-related products to deliver information to consumers.

From sophisticated diagnostic systems that assess sleep needs to virtual reality, mobile videos and new online resources, digital tools are providing a powerful new way for manufacturers to deliver information about their products—and for retail sales associates to more effectively serve consumers. While adoption is still at an early stage, as more and more Millennials enter the marketplace, technology will no longer be a novelty but an expectation in every area of retail—from product to marketing, many industry leaders predict.

“Younger consumers are growing up immersed in technology,” says Martin Rawls-Meehan, president of adjustable bed and mattress maker Reverie in Bloomfield Hills, Michigan. “They are used to seeing technology in everything they have and everything they do. As an industry, we need to work harder to put technology to use in our products and in the way we communicate with our customers.”

Get the full story at www.bedtimesmagazine.com