This year at the South by Southwest festival, a mattress was the star of the show, reports CNBC.
During the event, tech and advertising executives were lauding the e-commerce mattress company for its smart business practices, including clever marketing campaigns and ease of purchase. But mostly, Casper became a status symbol of sorts. People who owned one kept humble-bragging about having it at home.
One person vividly recounted the day the mattress was shipped to them in a tinier-than-expected, extremely heavy box, while another admitted he threw away his still OK Sealy Posturepedic to exchange it for a Casper. One of the selling points of the smart tiny home Kasita is it comes equipped with a Casper mattress.
“We’ve always considered ourselves a tech company,” Gabriel Flateman, Casper co-founder and chief technology officer, told CNBC. “We saw an opportunity to bring tech innovation to an industry that has seen little of it in decades.”
Read the rest at cnbc.com