Wickline Bedding has announced plans to open 300 Sleep Therapy stores in China, with plans to open 30 by the end of the first quarter of 2015, reports Furniture Today.

Wickline officials said that based on their experiences in China, and on an anticipated successful reaction to the company’s products by Chinese consumers, they believe they will have a total of 100 stores open by the end of this year, with another 100 stores opening in 2016 and again in 2017.

“We estimate at this point that we will have a total of 300 store openings throughout China by the end of 2017,” said Scott. “If the average higher-end mattress store sells an estimated $1 million per retail store in a year, this could mean a run-rate of $300 million in Sleep Therapy retail sales in China by the end of 2017.”

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