A Notre Dame grad is dreaming up sleep deprivation solutions, reports the South Bend Tribune.

As he worked toward degrees in psychology and chemistry at the University of Notre Dame, Berg ignored the importance of sleep and kept pushing. “I was essentially making poor decisions when it came to sleep.”

The sleep deprivation prompted a health crisis his senior year. A seminar on the heels of that covered the neuroscience of sleep and woke him up to the possibilities personally and professionally.

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