Tech Crunch reports that Hello will begin selling the Sense sleep tracker at Best Buy and Target.

While Kickstarter is a great place to start selling products online, and Amazon is a good next step, you’ll often see hardware companies begin shipping their products to local retailers like Best Buy.

There’s a good reason for that — online commerce may be increasingly eating away at shopping offline, but that doesn’t mean people aren’t spending a ton of money at big box retailers. And it’s also why Hello, the makers of a sleep tracker called Sense, will be following the same route. This fall, the company is selling its sleep tracker in Best Buy and Target. “Both are clearly two of the strongest, largest, and most relevant retailers for our target market,” CEO James Proud said.

Landing in those stores will also come ahead of the important holiday shopping season in the next couple of months. The sleep trackers will have demo displays at those stores and will be available in all major metro areas and many local ones, he said. Rather than getting someone to arrive at a website or through Amazon through an online acquisition strategy, the trick will be making the product look and feel appealing for someone walking through a store.

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